Strategy 5

Hip

It has been written in the news that Our Community is a very hip place to live. I am not really sure what that means, but I think it has something to do with the fact that if you have a lucky night all of the right things happen and you meet all of the right people. One time I went shopping at the Williamsburg mall and bought the most perfect outfit. I just walked into the store and there it was on the model, made exactly for me. I wore it out to an exclusive local restaurant that night. The food tasted much better than ever before, and I think that people liked me more.

Hunger

Hunger is very powerful. It is the raw, physical form of desire. When I am really hungry, there are lots of places around where I live on Bedford and S. 3rd , where I can get hearty food fast. I just walk up to the counter, take a seat next to the rest of the guys, and slouch over a heaping plate of habichuelas, arroz, y medio pollo. I can eat really fast and not worry about acting cool or proper. Maybe this is because I don t know most of the people in the restaurant, so I am not afraid of what they will say about me to their friends. All I need to concentrate on is satiating my appetite. It is so satisfying.

Dinner

Dinner satisfies hunger, but it also builds relationships. My family and I used to eat dinner together every night in the suburban town where I grew up, North Attleboro, Massachusetts. You dine with the people who are part of your exclusive social network. When you invite someone out to dinner, it means that you want to get closer with them. The people who live on my block like to meet each other at the local restaurants. It s the same on all of the blocks in Our Community.